Marketing of Museum: The main principles and strategy, international practice

On December 26th, The Union of Tbilisi Museums, Nikoloz Baratashvili House-Museum held a lecture “Marketing of Museum: The main principles and strategy, international practice.”
The lecture was hosted by Björn Stenvers- professor and leading expert of The Academy of Cultural Heritage,  member of the museum marketing and PR international committee of ICOM/MPR

The lecture was held within the project “BE MUSEUMER” organized by ICOM-Georgia national committee and The Union of Tbilisi Museums.